Live Footage from the Just Be Cool Holiday Party
Featuring Performances by
DOM KENNEDY, Pac Div & Rob Roy
The LAx Paperboys are dedicated to promoting positivity while elevating minds across all generations. Our global campaign, slogan and message to the world is JUST BE COOL. Through the JUST BE COOL. campaign, we will uplift our community and change lives worldwide. The JUST BE COOL. campaign is designed to redefine the word COOL through music, merchandise and creative marketing. The new definition of COOL is to, Keep a positive attitude about life and a world of peace, unity and progress. While keeping a positive attitude about life we are leading our generation to co-create a culture based on this new COOL mentality. With this campaign, we will change lives and inspire others to embrace their circumstances and strive beyond with sincere ambition, confidence and conviction.
Photo by: Blu Vision
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